First step
Savor history, sip innovation
My intervention began with a redefinition of the visual identity to encapsulate both tradition and modernity. We developed a double-edged communication strategy:
- Reassuring, by staying close to the visual codes and values associated with their traditional Calvados, to reassure their historic clientele.
- Striking, by deliberately breaking with these same codes to appeal to a younger audience, attracted by new approaches and experiences in line with their new ranges.
Logotype
Heritage and innovation in every drop.
Efforts were concentrated around Busnel’s website and social networks, where we were able to deploy a series of innovative visuals and captivating advertising campaigns. These new contents aim to highlight the distillery’s reinvented product ranges and unique experience, beyond the simple in-store purchase.
The slogans “Le Calvados Autrement” and “Distillé avec amour et fierté” reflect this new approach, inviting consumers to rediscover Calvados through a prism of modernity and authenticity.
The Busnel distillery thus positions itself as a bridge between heritage and innovation, offering a renewed experience that respects tradition while embracing the future.
