Project
Dive into excellence with Vert Marine.
Visual Rebranding
One of the main tasks was to modernize Vert Marine’s visual signature. Without changing the historic logo, dear to the management, we improved the balance of colors and typography to refine the brand’s identity. This renewed focus preserved the essence of Vert Marine while giving it a more contemporary and accessible look.
Social networks
We also redesigned Vert Marine’s presence on social networks. The aim was to stimulate employees’ creativity while respecting the company’s codes. This initiative has encouraged freer, more personal expression, increasing internal and external engagement.
Institutional
More than a sport, a passion
Internal news
The creation of an in-house newspaper was another key step, aimed at strengthening employees’ sense of belonging. This communication channel helped to unite teams around the Group’s activities and news, reinforcing internal unity and cohesion.
White Paper and Corporate Communications
To mark Vert Marine’s 20th anniversary, we produced a historical white paper, documenting the group’s successes and challenges. At the same time, we redefined the corporate communications identity for external media, ensuring a consistent and professional presentation to all the communities in the towns hosting our centers.
These combined efforts have not only solidified Vert Marine’s position as a leader in its field, but have also cultivated a more dynamic and committed brand, ready to sail into the future of leisure and sport in France.
