Definition Reinventing Life Usufruct for a Secure Future After in-depth analysis and benchmarking, we redefined the brand strategy for each target group, adapting the tone and visual design to better meet their…
Brief Defining the aqua x crossfit "strategy" Objective Design a visual identity for AquaCrossFit that combines dynamism, innovation and accessibility, primarily targeting a young, sporty audience. Target Young athletes, amateurs or experts,…
Scope & logotype Plunging into a New Visual Era for the 15th Anniversary The new logo features a bold interpretation of the letter “O” in AQUOISE, transformed into a pictogram that evokes…